Artificial Intelligence, or rather GPT tools, are a subset of technology which have begun to be particularly disruptive in everyday...

A successful social media campaign that filled 88 per cent of places on a new Scandinavian cruise tour run by a Victorian travel agent...

When a client books with you, a big part of that decision on their part is trust in you as a travel professional. But with more and more...

So how do we set about communicating with each generation effectively? Text, email or call - which is best?

Find out how to plan for, create and get funding for your marketing campaign - especially for Australian travel industry professionals.

If you’re like so many Australian Travel Industry professionals, Baby Boomers have been your main marketing demographic for at least a...